SALT LAKE CITY – July 7, 2010 – inContact, Inc.® (NASDAQ: SAAS), the market leader in on-demand contact center software and agent optimization tools, and Listen Up Espanol (LUE), the leading U.S.-based Spanish language call center focused on the U.S. Hispanic Market, today announced their joint marketing and technology partnership.
According to the U.S. Census Bureau, U.S. Hispanics, nearly 50 million strong in 2010, are currently the largest ethnic or race minority in America with nearly 70% of Mexican origin. The U.S. Hispanic purchasing power growth rate was three times the overall national rate in the last decade and is expected to reach more than $1 trillion by 2011. For the nearly 50% of U.S. advertisers that target their marketing efforts toward Hispanics, it is important to provide their Spanish-language customers localized call center support.
LUE provides native Spanish-speaking agents to accommodate a more personable, higher quality call experience for this rapidly growing group. The partnership with LUE will bolster inContact’s growing ecosystem of proven partners that optimize call center operations and the overall customer experience. Powered by the inContact cloud-based platform, LUE helps customers provide a compelling, differentiated service experience.
“We are really pleased to meet the Spanish language needs of our customers through our partnership with this premier provider,” said Paul Jarman, inContact CEO. “Listen Up Espanol has an outstanding reputation within their community and we’re proud to be a partner with them. With LUE’s center adding the inContact platform, inContact customers using our platform in their English language operations now have the option to also have a seamless reporting and monitoring structure in their Spanish language operations. This partnership really enables our customers to broaden their operations to accommodate the needs of a much larger portion of the U.S. population in a cost effective and user friendly manner.”
LUE has been the dominant U.S. Spanish language call center, offering services to direct response advertisers, for several years. “Our partnership with inContact will allow us to expand our business to premier clients in the customer service and lead generation segments where inContact is strong,” said LUE President Tony Ricciardi. “By combining a solid inContact technology platform base with our Spanish language skills and efficiency, training and quality control, we believe we will be creating an unbeatable offering for Spanish language non-profit and corporate clients.”
inContact’s partnership with LUE represents a great opportunity for both companies and for clients who service the U.S. Hispanic marketplace directly and want to employ a proven technology and service solution to better their customer interaction.
About Listen Up Espanol
Listen Up Espanol, is the leading U.S. Spanish language call center for the U.S. Hispanic market. Operating in Portland, Maine and with a 500-seat call center in Hermosillo, Mexico, the company employs over 800 native Spanish-speaking call agents and provides teleservices to reach the U.S. Hispanic market with optimum results. Listen Up Espanol offers direct response, non-profit and corporate clients a broad range of call center services from inbound sales, customer service, and lead generation to Spanish advertising production services. With a focus on training and a sales psychology, Listen Up Espanol has the experience to turn customer interaction into revenue. To learn more about Listen Up Espanol, visit www.ListenUpEspanol.com.
inContact (NASDAQ: SAAS) helps call centers around the globe create profitable customer experiences through its powerful portfolio of cloud-based contact center software solutions. The company’s services and solutions enable contact centers to operate more efficiently, optimize the cost and quality of every customer interaction, create new pathways to profit and ensure ongoing customer-centric business improvement and growth. To learn more, visit www.inContact.com.
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