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Mariann McDonagh is responsible for brand strategy, demand generation and channel marketing and development at inContact. She is a strategic, focused leader who doesn’t rest on her laurels – in just over a year as the Chief Marketing Officer at inContact, Mariann has significantly changed the competitive contact center marketplace, firmly establishing inContact as the leading brand in the market.
Mariann has strategically and pragmatically evolved the inContact marketing approach, including driving forward a compelling and differentiated messaging and positioning strategy. The innovative marketing campaigns and programs she has driven have resulted in increased awareness of the inContact brand and a more than 100% increase in lead flow and a significant increase in the overall value of the inContact stock.
Additionally, Mariann has revitalized alternative routes to market, taking a highly innovative approach with existing partners and developing new, highly influential channels. She has also been instrumental in dovetailing sales and technology partner strategies to mutually benefit the customer experience, and has dramatically increased the growth in partner-sourced opportunities.
Mariann’s approach to her position as CMO is encapsulated in a quote from Colin Powell, “Surround yourself with people who take their work seriously, but not themselves.”
Prior to inContact, Mariann was Senior Vice President of corporate marketing and investor relations for Xtralis, where she led growth strategy for this early threat detection leader. Before Xtralis, she served for more than six years as Senior Vice President of corporate marketing for Verint Systems, where her leadership was instrumental in their explosive growth from $150 million to $650 million of revenue in just five years. She played a significant role in the company’s 2006 IPO and nine successful acquisitions. Mariann’s 25 year career in high-tech and software marketing also includes tenures with CMP Media, Computer Associates and Cheyenne Software.
Mariann has a Bachelor of Arts in English Literature from the University of Virginia. She is also a member of Women in Security (WISE), National Association of Female Executives, CMO Council and is the Chairman and Founder of the Greater New York Marketing Executives Council. Mariann is also a frequent contributor to the inContact blog and leading contact center industry publications.
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