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When it comes to delivering true omnichannel customer experience, enterprises are at different maturity levels, and have invested in different technologies. Wherever they are in their journey and however their IT stack looks, success lies in aligning CRM, CCaaS, e-commerce and other transaction systems and using them together in a synergistic manner. There is no one best approach to get this done, the white paper discusses a few of those based on the state of business.